Read our blog for the latest insights on sales and marketing Take Me There
Webinar: Reduce Time & Automate Anything in Sugar with Custom Buttons Register
Webinar: Use Sugar Data to Easily Generate Complex Documents Register
Webinar: Advanced Calendar Solution for Sugar Register
Marc said about a year ago his credit union began searching for a replacement to their email provider, which was limited in what it could offer. In their search, Marc said, they realized there were more options available and that led them to choose Act-On’s adaptive marketing platform over several others.
One of the first things Tower did with Act-On was launch an automated nurture program targeted to their members that may be considering purchasing a new car. They launched the campaign during the fall 2017 holiday season, a time when most new cars are purchased (and thereby most vehicle loans issued).
What amazed Marc and his team wasn’t just the initial open rates of the campaign’s first email, but the engagement with the second and subsequent emails that were the most impressive. The success has led to Tower creating segmented nurture campaigns for mortgage loans, and wealth management.
This article originally appeared on the Act-On Rethink Marketing Podcast.