Canadian Anti Spam Legislation (CASL) Goes into Effect
On July 1, 2014 the Canadian Anti Spam Legislation (CASL) went into effect. This law impacts any company or individual sending commercial electronic messages to contacts in Canada. The penalties are severe if you commit a violation and you may be required to pay up to $1 million for an individual violation, and up to $10 million for any business who violates this law.
CASL has some similarities to the United States’ CAN-SPAM Act of 2003, such as unsubscribe and identification in messaging. However, CASL requires that the sender goes beyond what is required by CAN-SPAM in terms of obtaining consent to send a commercial electronic message.
To learn more about the new legislation, click here.
Things to Remember:
- Only send messages to contacts that have given you their consent. This means they must opt-in to your emails by:
- Submitting their contact info to you directly through a form or email.
- Giving you their business card. It is also considered implied consent if their contact information is published in plain sight on a website or trade magazine.
- Having an existing business or non-business relationship with them within the past two years. This includes customers, clients, associates, donors, supporters, volunteers, or members.
- You must track both implied and expressed consent and be able to prove how and when a recipient's consent was obtained.
Other Things to Remember as Part of CASL and Also the CAN-SPAM Act:
- Provide an opportunity for recipients to say “No thanks” and opt out of your messages.
- Clearly identify yourself and your organization. You must include your name, company name, a valid website, and contact information in your message.
- Be truthful in your message and make no false or misleading statements.
Marketers need to have a clear understanding of this law and make any necessary changes for compliance.
In SugarCRM users can send out mass emails to Target Lists. It is especially important to note that you must comply with CASL and the CAN-SPAM Act even for existing Targets, Leads, and Contacts that you have in your system.
For more information about the Canadian Anti Spam Legislation, contact us here.