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On July 1, 2014 the Canadian Anti Spam Legislation (CASL) went into effect. This law impacts any company or individual sending commercial electronic messages to contacts in Canada. The penalties are severe if you commit a violation and you may be required to pay up to $1 million for an individual violation, and up to $10 million for any business who violates this law.
CASL has some similarities to the United States’ CAN-SPAM Act of 2003, such as unsubscribe and identification in messaging. However, CASL requires that the sender goes beyond what is required by CAN-SPAM in terms of obtaining consent to send a commercial electronic message.
To learn more about the new legislation, click here.
Marketers need to have a clear understanding of this law and make any necessary changes for compliance.
In SugarCRM users can send out mass emails to Target Lists. It is especially important to note that you must comply with CASL and the CAN-SPAM Act even for existing Targets, Leads, and Contacts that you have in your system.
For more information about the Canadian Anti Spam Legislation, contact us here.