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Articles by Act-On Content Team

5 Tips to Optimize Your Website to Drive More Conversions

November 13, 2019   •   11 minute read

Discover five website optimization tips that will help you attract more and better leads and drive conversions that result in loyal customers and awesome ROI.

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Best Practices for CRM and Marketing Automation Integration and Alignment

August 12, 2019   •   10 minute read

Learn more about how integrating your CRM with your marketing automation helps align sales and marketing and improves your chances of success with prospects.

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How to Pick the Best Marketing Automation Platform for You

October 3, 2018   •   7 minute read

Discover the questions you’ll need to ask and answer if you want to pick the best marketing automation system for your business.

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Credit Union Marketing – Nurture Members with Automated Campaigns

August 15, 2018   •   2 minute read

In this Act-On podcast, learn from Marc Wilensky, VP, Communications & Brand Marketing at Tower Federal Credit Union about their Act-On adoption.

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5 Steps to Creating a Successful Lead Scoring Program

July 25, 2018   •   6 minute read

Take a look at the five steps and tips for building and implementing a successful lead scoring program.

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How to Use Google Analytics to Create More Effective Content

June 7, 2018   •   11 minute read

There are a lot of ways to slice and dice data in your Google Analytics account. This blog post will focus on three.

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5 Steps to Get the Most Out of Your Webinar

February 6, 2018   •   8 minute read

Learn how successful webinars can yields leads, customers, and first-rate content long after the actual event has ended.

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7 Steps to Achieving Optimal Sales & Marketing Alignment

September 1, 2017   •   10 minute read

The seven essential steps that will help move your sales and marketing teams toward the ultimate goal of working together smoothly.

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How to Drive Sales Effectiveness with Automation

August 4, 2017   •   7 minute read

In an ideal scenario, sales and marketing would work in tandem. Here’s what that looks like, and how to achieve it.

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Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales

June 9, 2017   •   8 minute read

In part four of this series of posts, we’ll outline what defines a qualified lead.

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Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process

May 3, 2017   •   8 minute read

With this post, you’ll find out how to design a successful lead process.

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The Devil’s in the Details: Best Practices For Email From Names and Addresses

November 3, 2016   •   6 minute read

When sending marketing email, your From name tells your recipients who sent the message. This name can determine whether your email is opened or not.

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