Articles by Act-On Content Team

5 Tips to Optimize Your Website to Drive More Conversions

by Act-On Content Team on Nov 13, 2019

Discover five website optimization tips that will help you attract more and better leads and drive conversions that result in loyal customers and awesome ROI. Read More »

Best Practices for CRM and Marketing Automation Integration and Alignment

by Act-On Content Team on Aug 12, 2019

Learn more about how integrating your CRM with your marketing automation helps align sales and marketing and improves your chances of success with prospects. Read More »

How to Pick the Best Marketing Automation Platform for You

by Act-On Content Team on Oct 3, 2018

Discover the questions you’ll need to ask and answer if you want to pick the best marketing automation system for your business. Read More »

Credit Union Marketing – Nurture Members with Automated Campaigns

by Act-On Content Team on Aug 15, 2018

In this Act-On podcast, learn from Marc Wilensky, VP, Communications & Brand Marketing at Tower Federal Credit Union about their Act-On adoption. Read More »

5 Steps to Creating a Successful Lead Scoring Program

by Act-On Content Team on Jul 25, 2018

Take a look at the five steps and tips for building and implementing a successful lead scoring program. Read More »

How to Use Google Analytics to Create More Effective Content

by Act-On Content Team on Jun 7, 2018

There are a lot of ways to slice and dice data in your Google Analytics account. This blog post will focus on three. Read More »

5 Steps to Get the Most Out of Your Webinar

by Act-On Content Team on Feb 6, 2018

Learn how successful webinars can yields leads, customers, and first-rate content long after the actual event has ended. Read More »

7 Steps to Achieving Optimal Sales & Marketing Alignment

by Act-On Content Team on Sep 1, 2017

The seven essential steps that will help move your sales and marketing teams toward the ultimate goal of working together smoothly. Read More »

How to Drive Sales Effectiveness with Automation

by Act-On Content Team on Aug 4, 2017

In an ideal scenario, sales and marketing would work in tandem. Here’s what that looks like, and how to achieve it. Read More »

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales

by Act-On Content Team on Jun 9, 2017

In part four of this series of posts, we’ll outline what defines a qualified lead. Read More »

Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process

by Act-On Content Team on May 3, 2017

With this post, you’ll find out how to design a successful lead process. Read More »

The Devil’s in the Details: Best Practices For Email From Names and Addresses

by Act-On Content Team on Nov 3, 2016

When sending marketing email, your From name tells your recipients who sent the message. This name can determine whether your email is opened or not. Read More »

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