Are You Poking the Box?

by Amanda Anderson on April 28, 2011

Poke often... and I don't mean on Facebook.

It's been said, critique, analyzed, and debated that we are in a recession and moving into a revolution. There is no doubt that things have changed. Consumers are information seekers, advertising is social, and modern business is more collaborative and integrated than ever before. SugarCRM has shifted the CRM landscape because it is non-proprietary and standards-based, which provides a foundation for combining CRM with innovative web-based services that radically expand the power of CRM in an organization. FINALLY... it’s time to look at Customer Relationship Management in a new light!

Marketer Seth Godin's new book, Poke The Box, presents a call to action for readers to try something new, whether that's in their personal life or in business.

"The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution."- Seth Godin

Presenting The Fully Integrated CRM

W-Systems drove this point home at SugarCRM's annual conference SugarCon by presenting the concept of "The Fully Integrated CRM" and proving that there are an infinite number of business solutions and tools available and are just waiting to be taken advantage of. President Bill Harrison themed his presentation around Seth Godin's new book "Poke the Box" and challenged the audience to walk away from the conference and try something new with their business. As Bill discussed, modern businesses must continuously try new ideas and methods. Whether you are deploying a CRM system or managing your business, "poking the box" and failing a few times is cheaper than doing nothing.

“Today not starting is far, far worse than being wrong. If you start, you’ve got a shot at evolving and adjusting to turn your wrong into a right. But if you don’t start, you never get a chance.”- Seth Godin in “Poke The Box”

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PRODUCT: SugarCRM

AUDIENCES: Administrators End Users