W-Systems COVID-19 Business Continuity Read More

Align Marketing and Sales with Sugar Market

by Roxana Rangu on May 7, 2020

3 minute read

Sugar Market’s integration with Sugar CRM makes it possible for your organization to easily execute a content marketing program and easier for marketing to deliver highly qualified leads to the sales team.

In this webinar, we showcased how W-Systems uses both Sugar and Sugar Market for marketing and sales at W-Systems.  

Thank you to everyone who participated in this meeting! Below is the video recording of the meeting, general notes as well as the questions & answers.

If you have questions about Sugar or Sugar Market, please feel free to contact us.

Agenda

  • Understanding the Benefit of Marketing and Sales Alignment
  • Sugar Market Integration with W-Systems Marketing Content & Programs
  • CRM Integration & Marketing → Sales Handoff
  • Q&A

Align Marketing and Sales with Sugar Market

Align Marketing and Sales with Sugar Market Q&A

Is Sugar available in Spanish?

Absolutely. Sugar is supported in over 26 languages, including Spanish, out-of-the-box.

Can we control the leverage of lead scoring based on our own needs?

The Lead Scoring within Sugar Market is completely flexible, enabling you to set which number values you want or which different pieces are more important to you and your organization. There’s also a lot of customization that you can do for Lead Scoring in Sugar Market. For example, if you have an organization that has multiple product lines and you want to differentiate, Sugar Market enables you to have multiple lead scoring profiles.

From a sales point of view, you can reset your lead score after a certain period. This way, if somebody comes in as a hot lead, but if they’ve done nothing else over a period of time, you get the organic view of how that person’s engagement looks now as opposed to over a period of time.

When a lead comes in, how can I make sure to assign it to the right person?

We are using a SugarBPM process in Sugar to assign leads in a round-robin fashion, but there are other ways to assign leads, including skill-based routing, anything from assignment values region or territories, from very complex to simple round routing.

Sugar Market can also let you assign leads based on field values, form submissions, campaigns, and more.

Get instant updates
in your inbox

Sign up and be the first to know when we publish a new article on our blog. Read our privacy policy.
Trustpilot