Traditionally, BI (Business Intelligence) tools are software applications designed and used to collect, analyze and report on data. As your business progresses, you need to be able to make decisions quickly without much fuss. No one has time to read through volumes of printed reports (nor does anyone want to). When you combine a BI tool with your CRM, you eliminate the hassle. W-Systems recently partnered with Entrinsik, Inc., a software provider whose Informer web reporting tool provides advanced data analysis, reporting, and interactive dashboards. When integrated with SugarCRM, users can easily visualize key metrics, patterns, and trends in sales, marketing, and support from multiple data sources. So what does a BI tool really do for Sugar users? Let me break it down. With Informer integration, Sugar users can:
The integration with Informer gives Sugar users instant visibility into their company performance and customer behavior.
To learn more about the Informer product and its integration with SugarCRM, contact us here.