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Top 5 Tips to Prepare for SugarCon 2016

by Sarah Friedlander Garcia on March 14, 2016

9 minute read

SugarCon 2016 is SugarCRM's annual conference June 13 – 16th for customers, partners, developers and technology experts to explore the latest CRM trends and innovations.

The conference includes three days packed with keynotes, breakout sessions and networking opportunities, including the SugarCon Conference Party.

With SugarCon just around the corner, here are our top 5 tips to help you prepare: 

1. Don’t Wait to Book your Hotel and Conference Passes

Conference Registration

Early bird registration for SugarCon ends April 15th. Make sure to take advantage of these pricing packages before they are not available.

  • Full Conference Early-Bird (a $200 savings) ‎$795.00
  • Buy 4 Early-Bird Full Conference, Get 5th Complimentary (a savings of $795), per person rate of ‎$636.00
  • Customer Training @ $595 + Full Conference @ $795 (a $200 savings) + Extra Discount @ $95 = ‎$1,295.00

Book Your Hotel Early

A discounted conference room rate at the Hilton San Francisco Union Square has been negotiated for SugarCon participants. This is the same hotel that the conference is held, and a limited number of rooms are available, so make sure to reserve your room early. Once the room block has been sold out, the discounted rate is no longer available. The deadline to book your room at the discounted rate is May 10, 2016.

Hilton San Francisco Union Square
333 O’Farrell Street
San Francisco, California 94102
(415) 771-1400
Click here to make reservations.

2. Turn Your Business Trip into a Getaway

See what San Francisco has to offer and make your trip to SugarCon not just about business but also pleasure.

Walk across the Golden Gate Bridge

Walking or biking across the bridge is a bucket-list must-do for locals and visitors alike. From the east side walkway, you can take in the soaring 746-foot towers, the city skyline, the Marin Headlands and the Pacific Ocean stretching to the horizon. The most photographed bridge in the world, the Golden Gate never fails to thrill—even when it’s shrouded in a blanket of fog.

Ride on a rolling landmark – San Francisco cable cars

A few dollars can buy you a slow rollercoaster ride on an officially designated historic landmark. San Francisco's cable cars are a relic of the pre-automotive age, built to scale the precipitous slopes that were too steep for horses. Three cable car lines leave from Union Square and the end of California Street, traveling at top speeds of 9 mph through Chinatown, Nob Hill, and Russian Hill to Fisherman's Wharf. For extra thrills, hang off on the running boards and ride Doris Day–style. You may even get a bell-ringing serenade from the conductor.

Picnic in the Presidio

On Sundays from April through October, the food truck gathering known as Off the Grid offers Picnic at the Presidio, with dozens of food vendors, free lawn games, live music and a "bubble bar" on the expansive lawn of the Presidio's Main Post, overlooking the Golden Gate. On Thursday nights from April through October, Twilight at the Presidio is a food truck "campout" with lantern-lit dining cabanas, cocktail service, Adirondack chairs, music, and s'more fire pits. Additional Off the Grid gatherings all over the city feature food and entertainment year-round.

Take a Night Tour of Alcatraz

The formidable fortress in the middle of San Francisco Bay known as "The Rock" was once a maximum-security prison that housed notorious inmates such as Al Capone, George "Machine Gun" Kelly and Robert "the Birdman" Stroud. Haunting at any time of day, the very popular night tour adds an extra layer of chill—, especially on creepy, foggy evenings. For the full effect, get the audio cellhouse tour narrated by former inmates and guards, which recounts harrowing tales of prison life, including the numerous tragic attempts at escape.

Take a look at the SugarCon’s Venue page to see the full list of things to do and places to visit both in and near San Francisco. 

3. Check out the Conference Agenda

Take a look at the SugarCon agenda with more information about speakers and specific conference tracks to be added in the upcoming weeks. 

There will be six tracks at SugarCon:

  • Business Transformation
  • Winning CRM Strategies
  • CRM Can Do THAT?
  • Extending Sugar: How I Did It
  • Sugar In-Depth
  • Birds of a Feather

4. Meet your Favorite SugarCRM Elite Partner

We are proud to be a Silver Sponsor this year at SugarCon. Make time during the conference to visit our booth and meet the W-Systems team and learn about some of the new modules and integrations that we have developed for Sugar. 

5. Register for Training and Get Certified at SugarCon


Get hands-on product training with Sugar University experts in two half-day courses on Thursday, June 16th. Seats are limited so make sure to register in advance.

Topics include:

  • Creating Reports
  • Working in Studio
  • Emailing in Sugar
  • Managing Users, Teams, and Roles


Free exam sessions are offered Monday, June 13th from 3 pm – 5 pm and Thursday, June 16th from 4 pm – 6 pm for the following certifications:

  • Certified Sugar Administration Specialist (CSAS) (no pre-requisite required)
  • Certified Sugar Developer Specialist (CSDS (no pre-requisite required)
  • Certified Sugar Solution Architect Professional (pre-requisites required: CSAS & CSDS)