On October 3rd, we had our Marketing Reboot webinar where we took a deep dive into Email vs. Marketing Automation.
Thank you to everyone who participated in this webinar. Below is the video recording, slide deck, and Q&A.
1. Are you able to know which of your marketing campaigns are most effective?
2. Is your sales team complaining about the quality of leads that are coming in?
3. Is your marketing team struggling to find the bandwidth due to manual practices?
The measurability and efficiency that marketing automation will provide to your team will help address these issues.
Q: You mentioned using marketing automation to target prospects and to communicate with existing clients - how would you be able to have unique lead scoring with two very different target audiences?
A: With Act-On you have the ability to utilize multiple score sheets and maintain separate scoring rules for different audience segments within those multiple score sheets.
You don’t need to build a “one-size-fits-all” scoring program. This gives you the flexibility to run different scoring rules for different personas, buyer types, or, in your case, customers and prospects.