15 Reasons for 15 Years: Why W-Systems Loves Sugar

by Sarah Friedlander Garcia on June 18, 2019

9 minute read

June 1st marked the 15-year anniversary of SugarCRM, so we have dedicated the month of June to reminiscing alongside SugarCRM. As one of the very first SugarCRM Partners, and the SugarCRM 2019 Global Reseller of the Year, we wanted to share some of the reasons why our W-Systems employees love both SugarCRM and Sugar.

Take a look below at our 15 reasons why we love Sugar featuring employees from our departments including sales, professional services, development, support, and marketing.

Cheers to 15 years and many more to come, SugarCRM!

With Love,

Reason #1: Tracking Support Cases to Help our Customers

Here on the Support Team, Sugar keeps us on task and gives us tools for tracking support cases to help our customers. With Sugar, we can schedule follow-ups, keep accurate notes of what was done, provides us URL links to important resources, and allows us to create custom reports and dashboards to fit each Support Specialist's specific needs.

Fred Block, Support Specialist

Reason #2: Personal Interactions and Relationships

I love that Sugar allows both W-Systems and our customers to build personal interactions and relationships. Software is software and, by itself, is not very fun. The fun comes from the relationships we develop with customers and the opportunity we get to improve their lives. 

I once worked for a CEO that said our job was to change the world. At first thought, that is pretty bold statement until you realize, if I can make this better, then the task gets done faster and perhaps the person is able to go home earlier, and eat dinner with their family or make it to their daughter’s softball game. That is how we change the world, and Sugar allows us to do that every day.

David Newberry, Customer Success Manager

Reason #3: From Small to Large Businesses, Sugar Can Do It All

What I love about Sugar is that it allows us to meet customers where they are: on their own turf.

  • Small business that needs opportunities and pipelines--easy. ✅
  • Medium sized group that wants sales, service, and a custom module to manage events--no problem. ✅
  • Large multinational global firm that needs automation, integration, and sophisticated user roles and teams--can do. ✅

Sugar gives all our customers a "home field advantage."

Chris Meyer, Consulting Manager

Reason #4: Sugar is the Heart of our Marketing Department

I love that the heart of our entire Marketing Department is found within Sugar. Normally you would hear this from a sales, but not a marketing department. Within Sugar, I manage the entire marketing departments KPIs and lead generation activities, content and event calendar, campaigns, social metrics, customer satisfaction reviews, and so much more. I love showing demonstrating our marketing workflow and having prospects tell me, “We want the same thing!” because it reaffirms that what we are doing is something special, and worth duplicating.

Sarah Friedlander Garcia, Director of Marketing

Reason #5: Limitless Sugar Customizations

From my point of view, the best part of the Sugar application is the fact that there are no limits to customizing it. As long as you have the technical prowess, the sky’s the limit!

Bogdan Cataron, Development Manager

Reason #6: User Interface and Easy Navigation

As a new Sugar user, I find that the interface is very user-friendly and easy to navigate. I could quickly locate and identify the areas and tools that are useful to me. I also appreciate Sugar’s open source roots that have allowed us the ability to customize and create tools that are uniquely functional for each of our customers.

Vanlexus Franks, Marketing Intern

Reason #7: Managing New Change Control Documentation in Sugar

I love that as we grow as an organization, Sugar grows with us and helps us run every part of the business. For example, while implementing ISO 27001, we were able to manage new change control documentation requirements fully in Sugar.

Christian Wettre, President

Reason #8: Partner-Based Feedback Helped Build the SugarCRM Mobile SDK

Here's one thing I love about Sugar: their ability to collaborate with their partners. When they were reworking their mobile app, we were able to work with the SugarCRM Mobile Development Manager on the benefits of Sugar customizations for mobile. As a result, SugarCRM delivered the SugarCRM Mobile SDK, which enabled us to build wMobile for SugarCRM!

Ionut Tonita, Director of Development

Reason #9: Sugar’s REST API Makes Data Integration Easy

I love that data integration with Sugar is a straightforward process thanks to the easy-to-use REST API. It provides useful endpoints for accessing data and metadata. Also, the Bulk REST API is very powerful when you want to send a lot of data to Sugar.

Dan Ciobanu, Director of Development

Reason #10: Module Builder Turns Sugar Into a Multi-Departmental Tool

I have always loved Sugar’s Module Builder, which allows customers to extend the application far beyond the realm of sales without having to write any code.

Seth Howell, Client Manager

Reason #11: Innovations of the Past to Those of the Future

I remember when I first played around with Sugar back in 2004, and it was the first time I had ever seen a drag-and-drop interface on a web app. I was blown away by that. Being able to move dashlets around on the dashboards by simply dragging them and also placing fields on the layouts the same way. Sugar has continued to be an innovative product over the years, and I love that I am able to work with an application that continues to think of new ways to make the experience better for CRM administrators.

Pat Pawlowski, Senior IT Specialist

Reason #12: Help Me Work the Way I Want to Work

What I love about Sugar is that it helps me (and potentially all Sugar users) do my job easier and better through efficiency and effectiveness. Sugar gives me the ability to easily capture information that helps make my future customer interactions more relevant and timely. And Sugar gives me the information I need to prioritize my activities through custom reports and dashlets that I can easily create myself to help me work the way I want to work.

Kevin Reichley, Director of Sales - Central

Reason #13: SugarCon & the Expansive SugarCRM Ecosystem

My favorite thing about working with Sugar has been going to SugarCon (now SugarConnection), and other events they host, each year. I love the energy at the events and seeing how expansive the SugarCRM ecosystem is with products, partners, and customizations.

(Make sure to take a look below at our highlight reel from SugarCon last year). 👇

Katie Liesmann, Marketing Manager

Reason #14: Robust Dashboard & Reporting Capabilities

What I appreciate most about Sugar is its robust Dashboard and Reporting capabilities. As a user it allows me to manage teams of project managers, consultants, engineers, and support specialists as they work to deliver dozens of complex projects across our entire customer base - going from a single dashboard that gives a solid overview of our entire operations, to the most granular level of a single hour of time logged against one of our projects. As the Director of Professional Services for W-Systems, it allows me to uphold our promise to our customers that we can deliver the same incredible solution for them.

Damon Hurd, Director of Professional Services

Reason #15: Custom Calendars, Detailed Analytics, Documentation and More!

The fact that you can take Sugar far beyond the realm of sales is something you won’t get from many other CRMs. Custom calendars, detailed analytics, document automation, and so much more—I think that what I love the most about Sugar is that is has enabled W-Systems to develop amazing customizations and integrations and grow as a business.

Paul Scondac, Marketing Manager

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