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Customer Relationship Management (CRM) platforms exist to assist businesses in managing the vast amount of data their customers provide and using it to more effectively build lasting relationships—right? But the missing piece of the puzzle, and one many take up for granted, is the communications component (telephony)--the true vessel that is facilitating these strong and lasting customer relationships. In fact, see what Larry Augustin, CEO of SugarCRM has to say about it: “The key to customer satisfaction in the future is retaining the human interaction, combining that with digital interaction and delivering a personalized experience to each individual. Personalization combined is what each customer needs in order to truly feel valued and demonstrates that we truly understand how to meet their needs.”–Larry Augustin, CEO of SugarCRM
Aren’t we already doing that?—NO.
So you may be thinking—“We already communicate with our customers via the telephone, along with email, chat, and social media.” But are these channels seamlessly integrated with your CRM, enabling you to automatically record and document all customer interactions within Sugar, intelligently route customer inquiries, automate lead nurturing and follow-up, and much, much more? Probably not, especially when considering that less than 10% of interactions are entered into the typical CRM. Introducing 3CLogic—the only seamlessly integrated CTI (Computer Telephony Integration) for SugarCRM.
What can 3CLogic’s CTI do for your business? Let’s break it down.
Like what you’ve read? Schedule a demo to learn more about the value of an advanced multichannel communications platform can bring to Sugar.
The following article is a guest post from our partner company 3CLogic.